Enjoy lunch on us and get seated for the afternoon

Welcome and preview of the day

Presented by Sid Malhotra (VP and GM, SMB & Mid-Market at Snap)

In this session, Sid will cut through the tired marketing tropes and rising CAC panic to call out the key challenges the performance community is facing today. No fluff, no corporate buzzwords, and zero sugar-coating. Just hard-hitting proof on how to ditch bad habits, rethink consumer reach, and drive real, measurable growth.

 Moderated by Alexandria Sumner (Sr. Director of Marketing, Americas & Global Product Marcomms) 

Featuring Allyson Felix (11-time Olympic medalist, Co-founder & CEO of Saysh)

Elite performance is measured in fractions of a second. Building a business is measured over years. Hear how the mindset that powered Allyson Felix’s legendary athletic career is informing her journey building Saysh, from challenging the familiar path to redefining what performance looks like on her own terms.

Moderated by Mandy Gardiner (Sr. Director of Shopping & Experiences at Snap) 

Featuring Maria Medina (VP of E-Commerce & Digital at Pacsun), Stephanie Mota (SVP of Client & Media Services - Planet Fitness Division at Zimmerman Advertising)

Growth isn't getting easier. Here's how leading brands are adapting. Advertiser roundtable illuminating the macro challenges that their companies are facing and how that impacts their approach for customer growth.

Presented by Shobha Diwakar (VP & GM of Ads Product & Engineering at Snap) and Abby Laursen (VP of Product Marketing at Snap)

How Snap is making performance a company-wide priority, and the progress we’re making on optimization and measurement to help advertisers drive towards goals that they dictate.

Moderated by Rick Lucas (Head of Performance Marketer GTM at Snap)

Featuring Alex Roucourt (Chief Partnerships Officer at WorkMagic), Ellianna DeGuzman (Head of Growth, Hiya)

The best growth opportunity is the customer you aren’t reaching yet. Panel with a measurement partner and an advertiser discussing the importance of the net new customer when it comes to growth.

Moderated by Fintan Gillespie (Global Director of Ads Partnerships at Snap)

Featuring Mitch McKay (VP of Partnerships at TripleWhale)

Your next customer won't be found in a last-click report. The customer journey is no longer linear, so we will discuss in this panel the most updated measurement tools in the industry & best approaches to navigate this landscape.

Moderated by Lerna Terpanjian (Head of US Agencies at Snap)

Featuring Tahani (Creator) and Celeste Roque (Director of Social at Tubi)

Creators don't just build awareness. They build customers through trust. A discussion on how creators are a key lever in the customer acquisition journey and how they effectively engage with consumers. 

Presented by Alyssa Binczyk (Head of Product Marketing at Snap)

The best performance comes from connecting the full customer journey, not optimizing just one part of it. Let’s talk about the latest benefits of running upper and lower-funnel goal-based bidding campaigns.

Presented by Fadi Maktabi (Head of Retail & Marketplaces at Snap)

Key takeaways and close.